An empirical investigation of factors influencing young Indian consumer decision making
Year of publication: |
2020
|
---|---|
Authors: | Sachdeva, Ruchika |
Published in: |
Journal of Asia Pacific business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6940, ZDB-ID 2113041-3. - Vol. 21.2020, 3, p. 207-226
|
Subject: | advertising effectiveness | consumer decision making | Exposure | information processing | Indien | India | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Entscheidung | Decision |
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