An empirical study of consumer behavior related to private labels and national brand promotions
Year of publication: |
2015
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Authors: | Mauri, Chiara ; Maira, Elisa ; Turci, Lorenzo |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 4, p. 333-361
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Subject: | private labels | national brand promotions | monetary promotions | non-monetary promotions | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Verkaufsförderung | Sales promotion | Markenführung | Brand management |
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