An evaluation of co-branding : its effects on brand equity, sec attribute performance, and the moderating role of product trail
Judith H. Washburn
| Year of publication: |
1999
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|---|---|
| Authors: | Washburn, Judith H. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 2, IX, 211 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Saint Louis, Mo., Univ., Diss., 1999 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004607007