An examination of US golfers' communication behaviours across consumer innovativeness
Year of publication: |
October 2015
|
---|---|
Authors: | Kim, Soojin ; Kim, Yongjae |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/2015, 5, p. 385-401
|
Subject: | Consumer | Innovativeness | Golf | Segmentation | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management |
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