An examination of US golfers' communication behaviours across consumer innovativeness
Soojin Kim (associate Professor of sport marketing, Department of Sport Management and Leadership Studies, College of Business, Kutztown University of Pennsylvania), Yongjae Kim (associate Professor of sport marketing, Kutztown University of Pennsylvania, USA)
| Year of publication: |
October 2015
|
|---|---|
| Authors: | Kim, Soojin ; Kim, Yongjae |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/2015, 5, p. 385-401
|
| Subject: | Consumer | Innovativeness | Golf | Segmentation | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011531644