An examination of relationship selling effectiveness in NCAA division I ticket sales
Year of publication: |
2021
|
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Authors: | Weiner, James F. ; Greenwell, Christopher ; Shreffler, Megan B. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 2, p. 135-145
|
Subject: | Verkauf | Selling | Beziehungsmarketing | Relationship marketing |
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