An experimental investigation of customer engagement in Indian retail banking
Year of publication: |
2022
|
---|---|
Authors: | Bansal, Ajit ; Kumar, Sanjeev ; Johri, Amar ; Kalra, Sushil ; Agarwal, Sumit ; Sharma, Ajay Kumar |
Published in: |
Developing relationships, personalization, and data herald in marketing 5.0. - Hershey, PA : Business Science Reference, ISBN 978-1-6684-4496-2. - 2022, p. 203-214
|
Subject: | Privatkundengeschäft | Personal banking | Kunden | Customers | Indien | India |
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