An exploration of sales forecasting : sales manager and salesperson perspectives
Year of publication: |
2020
|
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Authors: | Hoyle, Jeffrey A. ; Dingus, Rebecca ; Wilson, J. Holton |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 3, p. 127-136
|
Subject: | Forecasting | Sales forecasting | Sales analytics | Prognoseverfahren | Forecasting model | Absatz | Sales | Verkaufspersonal | Salespeople | Verkauf | Selling | Prognose | Forecast |
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