An exploration of start-ups' sustainable marketing orientation (SMO)
Year of publication: |
2020
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Authors: | Sinčić Ćorić, Dubravka ; Lučić, Andrea ; Brečić, Ružica ; Šević, Aleksandar ; Šević, Željko |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 176-186
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Subject: | Sustainable marketing orientation | Sustainable marketing strategy | Start-ups | Theory of planned behaviour | Performance | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Nachhaltigkeit | Sustainability |
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