An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites
| Year of publication: |
2010
|
|---|---|
| Authors: | Sung, Yongjun ; Kim, Yoojung ; Kwon, Ohyoon ; Moon, Jangho |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 23.2010, 5, p. 430-446
|