Re-thinking marketing structures in the fast moving consumer goods sector : an exploratory study of UK firms
Belinda Dewsnap; David Jobber
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Dewsnap, Belinda (contributor) ; Jobber, David (contributor) |
| Publisher: |
Bradford : Univ., School of Management |
| Subject: | Konsumgüterindustrie | Consumer goods industry | Marktstruktur | Market structure | Großbritannien | United Kingdom |
| Extent: | Online Ressource, 129 KB, text |
|---|---|
| Series: | Working paper series / Bradford University School of Management. - Bradford, ZDB-ID 2817788-5. - Vol. 03/06 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Record-last-verified: 17-03-04 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001959298