An exploratory study of the application of internal marketing in professional service organizations
Year of publication: |
2009
|
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Authors: | Snell, Lan ; White, Lesley |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 3, p. 195-211
|
Subject: | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality | Marketing | Arbeitsverhalten | Work behaviour |
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