An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China
Year of publication: |
2020
|
---|---|
Authors: | Priporas, Constantinos-Vasilios ; Chen, Yan ; Zhao, Shasha ; Tan, Hui |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-8
|
Subject: | China | Consumer behavior | Counterfeit | Upper-middle class | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Mittelschicht | Middle class |
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