An identity perspective of key account managers as paradoxical relationship managers
Year of publication: |
2020
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Authors: | Pardo, Catherine ; Ivens, Björn Sven ; Niersbach, Barbara |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 355-372
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Subject: | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
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