An institutional theory perspective on retailer loyalty
Year of publication: |
2021
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Authors: | Jayanti, Rama K. |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 20.2021, 2, p. 156-176
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Subject: | Distrust | institutional context | retailer loyalty | retailer value | trust | Institutionenökonomik | Institutional economics | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Vertrauen | Confidence |
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