An Integrative Review of Customer Value Management and National Culture: France and the United States
| Year of publication: |
2005
|
|---|---|
| Authors: | Overby, Jeffrey W. |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 22.2005, 2, p. 166-175
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