Determining the optimal time to launch an emerging innovation in a market
Björn Häckel, Dominic Stirnweiss
| Year of publication: |
2020
|
|---|---|
| Authors: | Häckel, Björn ; Stirnweiß, Dominic |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 6, p. 2050055-1-2050055-38
|
| Subject: | Emerging innovation | innovation diffusion | market entry timing | first-mover | late-mover | Norton-Bass model | Innovation | Markteintritt | Market entry | Innovationsdiffusion | Innovation diffusion | Zeit | Time | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919620500553 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012271549