Co-creation of value at the bottom of the pyramid : analysing Bangladeshi farmers' use of mobile telephony
Year of publication: |
2016
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Authors: | Dey, Bidit Lal ; Pandit, Ameet ; Saren, Mike ; Bhowmick, Sanjay ; Woodruffe-Burton, Helen |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 40-48
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Subject: | Value co-creation | BoP marketing | Consumer dominant logic | Mobile telephony | Ethnography | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Bangladesch | Bangladesh |
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