An investigation of consumer brand choice behavior across different retail formats
Hui-Ming Deanna Wang; Ram Bezawada; Julia C. C. Tsai
| Year of publication: |
2010
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|---|---|
| Authors: | Wang, Hui-ming Deanna ; Bezawada, Ram ; Tsai, Julia C. C. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 17.2010, 3, p. 219-242
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| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008647358