An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business
Year of publication: |
2008-01-01
|
---|---|
Authors: | Minkiewicz, Joanne ; Evans, Jody ; Bridson, Kerrie ; Mavondo, Felix |
Other Persons: | Spanjaard, Daniela (contributor) ; Denize, Sara (contributor) ; Sharma, Neeru (contributor) |
Publisher: |
Promaco Conventions |
Subject: | Marketing Theory |
-
The fourth hermeneutic in marketing theory
Lowe, Sid, (2005)
-
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark, (2016)
-
On "brand" : whether a semiotic marketing system or not
Gaski, John F., (2015)
- More ...
-
A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses
Ng, Eric, (2008)
-
Corporate image in the leisure services sector
Minkiewicz, Joanna, (2011)
-
Retail brand orientation, positional advantage and organisational performance
Bridson, Kerrie, (2013)
- More ...