An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mohamed M. Mostafa
| Year of publication: |
2011
|
|---|---|
| Authors: | Mostafa, Mohamed M. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 1, p. 42-60
|
| Subject: | Werbung | Advertising | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Ägypten | Egypt |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009238594