An online consumer purchase decision cycle
Year of publication: |
2005
|
---|---|
Authors: | Markellou, Penelope ; Rigou, Maria ; Sirmakessis, Spiros |
Published in: |
Advances in electronic marketing. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-321-9. - 2005, p. 287-299
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing |
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