An online reputation analysis of the tourism industry in Marbella: A preliminary study on open innovation
Year of publication: |
2021
|
---|---|
Authors: | Carrasco-Santos, María Jesús ; Ciruela-Lorenzo, Antonio Manuel ; Méndez Pavón, Juan Gabriel ; Cristófol Rodríguez, Carmen |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Basel : MDPI, ISSN 2199-8531. - Vol. 7.2021, 2, p. 1-14
|
Publisher: |
Basel : MDPI |
Subject: | comments | electronic word of mouth | Marbella | online reputation | reviews | tourism | TripAdvisor | Web 2.0 |
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