An updated overview of research published in the International Marketing Review
Year of publication: |
2013
|
---|---|
Authors: | Malhotra, Naresh K. ; Wu, Lan ; Whitelock, Jeryl |
Other Persons: | Cadogan, John W. (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 30.2013, 1, p. 7-20
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | Marketing research | Marketing | Research |
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