Analytical marketing management
by P. Doyle ... [et al.]
| Year of publication: |
1974
|
|---|---|
| Other Persons: | Doyle, Peter (contributor) |
| Publisher: |
London : Harper & Row |
| Subject: | Absatz | Marketing | Marketingmanagement | Marketing management |
| Extent: | 262 p ill 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Bibliography: p. 258-259 |
| ISBN: | 0-06-318018-9 ; 0-06-318017-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000323891