The effectiveness of customized promotions in online and offline stores
Jie Zhang and Michel Wedel
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhang, Jie ; Wedel, Michel |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 2, p. 190-206
|
| Subject: | Verkaufsförderung | Sales promotion | Mass Customization | Mass customization | Produktmanagement | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827936