Analyzing the corporate social responsibility perception from customer relationship quality perspective : an application to the retail banking sector
Year of publication: |
2022
|
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Authors: | Hobeika, Janine ; Khelladi, Insaf ; Orhan, Mehmet A. |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 29.2022, 6, p. 2053-2064
|
Subject: | banking sector | customer relationship quality | expected relational benefits | France | perceived CSR | professional stereotypes | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Bank | Frankreich | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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