Analyzing purchase decisions using dynamic location data
Year of publication: |
2024
|
---|---|
Authors: | Shoshani, Tal ; Zubcsek, Peter Pal ; Reichman, Shachar |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 1, p. 1-18
|
Subject: | store choice | location-aware marketing | mobile location data | pricing | geographical distance | choice modeling |
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