Analyzing the effectiveness of CRM in a bank
Sam Goundar, Aishal Singh, Charles Robinson, Esther Singh, Shelyn Dass
| Year of publication: |
2021
|
|---|---|
| Authors: | Goundar, Sam ; Singh, Aishal ; Robinson, Charles ; Singh, Esther ; Dass, Shelyn |
| Published in: |
Enterprise systems and technological convergence : research and practice. - Charlotte, NC : Information Age Publishing, Inc, ISBN 978-1-64802-342-2. - 2021, p. 325-347
|
| Subject: | Australia and New Zealand Banking Group <Melbourne> | Bank | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012542392