Analyzing the effects of product label messages on consumers' attitudes and intentions
Year of publication: |
2010
|
---|---|
Authors: | Mihaela-Roxana, Ifrim ; Cho, Yoon C. |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 8.2010, 11, p. 125-136
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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