Ansätze zur Profilierung von Einkaufszentren : konzeptionelle Grundlagen und empirische Analysen
Martin Benkenstein und Antje Bastian
| Year of publication: |
1997
|
|---|---|
| Authors: | Benkenstein, Martin |
| Other Persons: | Bastian, Antje (contributor) |
| Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 12.1997, p. 209-231
|
| Subject: | Rostock | Einkaufszentrum | Shopping center | Betriebsform | Retail format | Marketingmanagement | Marketing management | Handelsmarketing | Retail marketing | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001229930