Exploring the Relationship between Sports Fan Loyalty and the Personality and Brand of Favorite Teams

This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A sample population of 150 e-commerce and online advertising professionals will be analyzed using various methods, including regression analysis, descriptive statistics, and factor analysis. The findings will provide insights for sports marketers in developing successful marketing strategies that enhance customer loyalty and brand value

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Year of publication:	2023
Authors:	Eghbali, Sahand ; Mozafari, Ehsan ; jolfaii, Eghbal ; Moghadam, Mahnaz
Publisher:	[S.l.] : SSRN
Subject:	Konsumentenverhalten \| Consumer behaviour \| Sportmarketing \| Sports marketing \| Markenführung \| Brand management \| Fußball \| Football \| Beziehungsmarketing \| Relationship marketing \| Persönlichkeitspsychologie \| Personality psychology \| Markenimage \| Brand image \| Profisport \| Professional sports \| Arbeitsgruppe \| Team \| Sportorganisation \| Sport organization \| Sport \| Sports

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Extent:	1 Online-Ressource (2 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: 3th International Conference on Entrepreneurship, Business and Marketing, 2023 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2023 erstellt
Other identifiers:	10.2139/ssrn.4376682 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014259989