Antecedents and consequences of employer branding
Year of publication: |
June 2016
|
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Authors: | Biswas, Mukesh K. ; Suar, Damodar |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 136.2016, 1, p. 57-72
|
Subject: | Employer branding | Antecedents | Consequences | Company performance | Personalmarketing | HR marketing | Unternehmenserfolg | Firm performance | Firmenimage | Corporate reputation | Personalmanagement | Human Resource Management |
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