Service quality, customer satisfaction, and customer loyalty in Indian commercial banks
Year of publication: |
2009
|
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Authors: | Lenka, Usha ; Suar, Damodar ; Mohapatra, Pratap K. |
Published in: |
Journal of entrepreneurship. - Thousand Oaks, Calif. : Sage, ISSN 0971-3557, ZDB-ID 2212004-X. - Vol. 18.2009, 1, p. 47-64
|
Subject: | Bank | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Multivariate Analyse | Multivariate analysis | Strukturgleichungsmodell | Structural equation model | Indien | India |
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