Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Year of publication: |
2022
|
---|---|
Authors: | Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang ; Yu, Tai-Yi ; Ng, Yen-Ling |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 31.2022, 7, p. 872-898
|
Subject: | behavioral intention | Expectancy | human interaction | motivation | perceived values | WOM | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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