Antecedents and consequences of technology acquisition intent : empirical evidence from global high-tech industry
K. B. Saji and Shashi Shekhar Mishra
| Year of publication: |
2012
|
|---|---|
| Authors: | Saji, K. B. ; Mishra, Shashi Shekhar |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 2, p. 165-183
|
| Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Hochtechnologie | High technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630779