Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah and Sadaf Siraj
| Year of publication: |
2018
|
|---|---|
| Authors: | Abdullah ; Siraj, Sadaf |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 14.2018, 1, p. 1-27
|
| Subject: | brand attitude | brand communities | customer engagement | perceived risk | post-purchase behaviour | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011891016