Antecedents and consequents of brand managers’ role
Year of publication: |
2013
|
---|---|
Authors: | Poulis, Athanasios ; Panigyrakis, George ; Panos Panopoulos, Anastasios |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 31.2013, 6, p. 654-673
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Comparative method | Cross-cultural research |
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