Antecedents and target groups of word-of-mouth communication of prices : theory and new empircal results
Kevin Lexis; Antje S. J. Hütten; Florian U. Siems
| Year of publication: |
2013
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|---|---|
| Authors: | Lexis, Kevin ; Hütten, Antje S. J. ; Siems, Florian |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 13.2013, 3, p. 77-86
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| Subject: | Word of Mouth Communication of Prices | Positive and Negative Price Perceptions | Contact Persons for Communication | Gender Differences | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236524