Antecedents of brand hate : mediating role of customer dissatisfaction and moderating role of narcissism
Year of publication: |
2020
|
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Authors: | Ali, Shoukat ; Attiq, Saman ; Talib, Nadeem |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 14.2020, 3, p. 603-628
|
Subject: | brand hate | narcissism | procedural inconvenience | cell phone service providers | cellular subscribers | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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