Antecedents of customer loyalty : an empirical synthesis and reexamination
Year of publication: |
2012
|
---|---|
Authors: | Pan, Yue ; Sheng, Simon ; Xie, Frank T. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 1, p. 150-158
|
Subject: | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Meta-Analyse | Meta-analysis |
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