Antecedents of trust in asymmetrical business relationships: Differing perceptions between food producers and retailers
| Year of publication: |
2012
|
|---|---|
| Authors: | Viitaharju, Leena ; Lähdesmäki, Merja |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 5 (27.7.), p. 567-588
|