Differentiating and positioning: formulating and implementing the right strategies
Dale M. Lewison
| Year of publication: |
2007
|
|---|---|
| Authors: | Lewison, Dale M. |
| Published in: |
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers. - Westport, Conn [u.a.] : Praeger Publishers, ISBN 0-275-99223-3. - 2007, p. 79-89
|
| Subject: | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003443971