Apples, insights and mad inventors : an entertaining analysis of modern marketing
Jeremy Bullmore
| Year of publication: |
2006 ; reprint
|
|---|---|
| Authors: | Bullmore, Jeremy |
| Publisher: |
Chichester : John Wiley & Sons |
| Subject: | Marketing | Werbung | Analyse | Advertising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | x, 164 p. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-470-02915-3 ; 978-0-470-02915-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004892118