Enhancing competitive advantages : the contribution of mediator and moderator on stickiness in the LINE
Year of publication: |
2014
|
---|---|
Authors: | Tsao, Wen-yu |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 933-941
|
Subject: | Commitment-trust theory | Competitive Advantage | Innovation and market differentiation | Online Habit | Stickiness | Wettbewerbsvorteil | Competitive advantage | Innovation | Marketingmanagement | Marketing management |
-
Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz, (2019)
-
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco, (2015)
-
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad, (2020)
- More ...
-
Building the long bridge between visitors and customers through online general reviews
Tsao, Wen-Yu, (2019)
-
Tsao, Wen-yu, (2013)
-
Tsao, Wen-Yu, (2019)
- More ...