Applications of social marketing for sustainable behavior and environmental protection
ed. by R. Craig Lefebvre
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Lefebvre, R. Craig (contributor) |
| Published in: |
Social marketing ; Vol. 5
|
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Social Marketing | Social marketing | Umweltschutz | Environmental protection | Nachhaltige Entwicklung | Sustainable development | Soziomarketing | Umwelterziehung | Umweltprogramm |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 299 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009765886