Social marketing for a sustainable environment
Sue Peattie and Ken Peattie
| Year of publication: |
2011
|
|---|---|
| Authors: | Peattie, Sue ; Peattie, Kenneth J. |
| Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 343-358
|
| Subject: | Social Marketing | Social marketing | Umweltbewusstsein | Environmental consciousness | Umweltschutz | Environmental protection | Nachhaltige Entwicklung | Sustainable development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380547