Company response to negative online reviews : the effects of procedural justice, interactional justice, and social presence
Year of publication: |
2020
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Authors: | Olson, Eric D. ; Ro, Heejung |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2020, 3, p. 312-331
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Subject: | negative online review | company response | justice | social presence | trust | Gerechtigkeit | Justice | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Vertrauen | Confidence | Verhalten in Organisationen | Organizational behaviour | Konsumentenverhalten | Consumer behaviour |
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