Are voters, consumers? : a qualitative exploration of the voter-consumer analogy in political marketing
Year of publication: |
2009
|
---|---|
Authors: | Peng, Norman ; Hackley, Christopher E. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 12.2009, 2, p. 171-186
|
Subject: | Wahlverhalten | Voting behaviour | Konsumentenverhalten | Consumer behaviour | Politik | Politics | Nonprofit-Marketing | Nonprofit marketing | Großbritannien | United Kingdom |
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