Are you willing to pay the price? : the impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands
Year of publication: |
January-February 2017
|
---|---|
Authors: | Ferreira, Aristides Isidoro ; Ribeiro, Inês |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 1, p. 63-71
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Zahlungsbereitschaftsanalyse | Willingness to pay |
-
The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Pouliopoulos, Leonidas, (2017)
-
Brand image and customers' willingness to pay a price premium for female's stitched clothing
Munir, Saad, (2017)
-
Aichner, Thomas, (2017)
- More ...
-
Ferreira, Aristides Isidoro, (2018)
-
Ferreira, Aristides Isidoro, (2017)
-
Offergeld, Tobias, (2020)
- More ...