Are you ready for a contactless future? : a multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0
Year of publication: |
2021
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Authors: | Hao, Fei ; Chon, Kaye |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 38.2021, 9, p. 900-916
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Subject: | brand trust | Contactless service | COVID-19 | customer delight | customer equity | customer experience | PLS-MGA | service design | Technology Readiness Index 2.0 | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Kundenservice | Customer service |
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